It’s not enough to simply make something.

You have to make it matter.

That’s my motto. A shout-out to relevance AND resonance in a world where everything is content—and where an authentic, purpose-driven brand narrative is key to future-proofing your business. It also speaks to my knack for turning insights into effective storytelling that has generated deeper brand engagement, measurable results and $400M in revenue.

And while $400M speaks for itself, a colleague speaks to my strategic abilities best, saying, “Jason leads with both brand & client objectives and has a laser focus on business needs.”

If that’s what you need, I’d love to talk.

Anthemic Brand Activation

Brand Comm. Agency Repositioning

Brand Activation/Partnership

1,100+ Completed.

Co-authoring best practices to deliver 1,100+ projects annually and a cross-functional calendar that cut expenditures by 15%—I partner to help us all be better.

$400M Generated.

I’ve shown a knack for connecting the dots to create win-win partnerships, efficiencies, and nearly $400M in multi-channel branded content solutions for advertisers.

100% Focused.

While $400M speaks for itself, a colleague speaks to my ability to “manage great relationships in a fast-paced environment filled with different personalities, [while having] a laser focus on business needs.”

Purpose-Driven Programs:

Pro-social.

Social pro

With today’s employees seeking meaningful work—and consumers more meaningful brand experiences—CSR takes on a whole new meaning. Finding the insights to speak to causes in ways that speak to both audiences is the key to meaningful social engagement. And to strengthening the connections that mean more than ever.

Pro-Social Blog (Personal)

Multi-Channel Program/Partnership

Purpose-Driven Brand Narrative

“Jason leads with both brand & client objectives to find positive solutions to often difficult requests… and has a laser focus on business needs.”

— ZOE KLEIN HENRIQUEZ, VP, Strategic Alliances & Development, RISE

Brand Strategy, Positioning & Campaigns:

B2B, D2C…

A2Z.

With reduced staffs the new normal, the value I bring to a team is far from the norm—as a Brand Strategist, Employee Engagement pro, Biz Developer & insights-driven Sr. Creative adept at both copy AND design solutions.

Brand Voice for Female-led Startup

Brand Voice for Female-led Startup

Thinking Outside the RFP.

Thinking outside the RFP to pitch a program promoting L’Oréal Paris’ Ovarian Cancer Research Fund partnership proved the old adage, "Good ideas get funded" (to the tune of $3M).

Kick-Ass Writer.

Having written award-winning content across every channel and category, B2B & D2C campaigns, communications strategies, commemorative books, blogs and more, I think you’d be hard pressed to find a more agile one. Plus, ghostwriting for CEOs, I’m as comfortable talking FOR sr. execs as to them.

The Brains in Brainstorming.

I’ve authored multiple market research studies; set/met endless metrics & KPIs; and leveraged data to sell-in hundreds of advertiser programs—proving it’s insights that put the brains in brainstorming.

Brand Voice, Expressions & Communications:

Brand watchdog.

(Total pussycat)

Whether rebranding a national retailer, developing graphic guidelines for 22 licensees, or bringing a consistent voice to a global media giant—I’m that rare brand watchdog seasoned in both voice AND visuals. And with prima donna creatives often the norm, I pride myself in bringing out the best in every creative. And the creative in the best of us.

Revenue-Generating Brand Extensions

ENVY Wigs Rebranding

“All those in high places at Hearst will attest to both Jason’s professional abilities & personal work ethic. And in addition to being accomplished, he's just a good guy.”

— DONALD SCHMOLL, Marketing Director, Hearst Magazines

Employee Engagement/Internal Communications:

Remote talent.

(That feels anything but)

I help ensure companies are not just communicating their brand’s values but living them. Creating initiatives/events that help close the purpose gap. And B2B campaigns that serve as rallying cries. Ensuring everyone—whether 6 feet or 600 miles away—is engaged in the same mission to build something great. And be part of something greater.