B2B CAMPAIGNS & BRAND COMMUNICATIONS

EVOKE Communications | Agency Repositioning

Opportunity: Stamford-based boutique agency knew it had to rethink Brand Communications for today’s gig and purpose-driven culture.

Insights & Strategy: Recognizing that today’s mature organizations must compete with startups that have built “purpose” into their business from the ground up, I reimagined EVOKE’s 3 core disciplines (Brand Communications, Executive Branding & Internal Communications) as a new Business OPPP. One in which EVOKE can optimize a brand’s PURPOSE (aka Brand Narrative), PASSION (aka Thought Leadership), and PEOPLE (aka Purposeful Engagement).

Result: Positioned as a remote in-house agency that offers the expertise of a global firm with the agility of a startup, EVOKE saw immediate traction among venture capital firms who believed messaging would resonate with their startup investments.

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WHY RETHINK BRAND COMM NOW?

Established companies now advertise “startup-like” environments. WALMART has launched its own Silicon Valley tech incubator, Store, No. 8. And entrepreneurs are the new thought leaders.

Today, mature organizations must compete with startups that have built “Purpose” into their business from the ground up. To succeed, companies have to not just communicate their brand’s purpose—but live it. Diverse leaders must find their entrepreneurial voice… while fostering the collaborative thinking needed to innovate in today’s global economy.

WHY EVOKE?

Because we can shape and share your “Values Narrative.” Ensure your CEO tells great stories. And help your employees learn to live them. Better, faster, and for a lot less than legacy firms.

We should know. We were those firms—and knew we had to rethink Brand Communications for today’s gig and purpose-driven culture. Envisioned as a remote in-house agency, EVOKE offers the expertise of a global firm with the agility of a startup. Promising the efficiency and speed that today’s digital economy demands, we can innovate new ways for your narrative to connect in no time. And expand your strategic/creative bandwidth anytime.

Taking the Long View to help forward-thinking companies do the same, EVOKE has reimagined Brand Communications to optimize their PASSION, PEOPLE & PURPOSE. Offering today’s values-driven corporations a new BUSINESS OPPP.

THE EVOKE BUSINESS OPPP

We’re entrepreneurs at heart. Whether you’re looking for CORPORATE, EXECUTIVE, INTERNAL strategies—or a combination of all three—EVOKE’s award-winning senior team focuses on the growth you seek.

Our diversity of experience, culture and thought helps corporations optimize Brand Communications’ three core disciplines by recognizing the connections between them—AND across business divisions.  

Combining “agency-of-record” service and in-house-agency savvy, EVOKE can act as a bridge between Marketing, Corporate Communications and HR. Deliver world-class go-to market strategies—and be the go-to for so much more.

BRAND NARRATIVE

EVOKE understands what, “Taking your business to the next level” requires. It can mean changing key audiences’ perceptions, enlightening targets, or identifying your value to maintain a leadership advantage. And PURPOSE lies at the heart of it.

We have the strategic communications discipline to articulate the purpose that drives your narrative. Glean the values at its heart. And ensure the telling feels authentic.

When we’re done, you’ll have a purposeful story that is  ownable, actionable, and sustainable. And you’ll have it fast.