ACTIVATIONS, BLOGS & VIDEOS
LG | Anthemic Brand Activation
GO OUT WITH A BANG. Ask people to name the one thing they’ll miss about 2020, and chances are it’s the daily 7:00PM tribute to frontline workers. Joining in to “make some noise” helped to make us feel connected (if only for five minutes). And what better time than New Year’s Eve to bring it back (if only for one night) with an anthemic brand activation for LG.
TARGET | Brand Activation/Partnership
MARRIED TO THAT HAIRCUT? America’s fascination with Major League marriages is nothing new. And TARGET’s 6-part online series, Groomed! more than satisfies it—marrying the unique hair, skin, and shaving challenges of three newly engaged MLB players with some of TARGET’s 600+ products.
HEARST | eBay/True Earth Initiative
A HEARST FIRST. An unprecedented multi-channel program across all 15 of its magazine titles, Hearst’s 30 DAYS OF GREEN eBay partnership educated 170 million readers and online visitors about the green value of “shopping used,” while protecting one acre of rainforest for each of the first 250,000 people who took its Green Team Challenge.
Twenty20 | Personal Blog Post
January 30, 2020
HISTORY TOLD FOUR WAYS. One need only look at the phenomenon that is Lin-Manuel Miranda’s “Hamilton,” to see just how riveting history—and how original its telling—can be. David Maraniss’ “Once in a Great City: A Detroit Story,” is no different. Unable to put it down, I found myself marveling at the uniquely different ways the author and three others I’ve read this past year so completely immersed me in their respective time and place.
LORRAINE McGOWEN | Thought Leader Persona & Blog
A PARTNER AT ORRICK, HERRINGTON & SUTCLIFFE—and its D&I co-chair— Lorraine McGowen was looking for a larger audience with which to effect change. Articulating her Pathfinder persona—which is dependent upon her team’s collective ability to see into the future—was key to finding her blog’s voice.
VERIZON 5G | Branded Content/Blog
February 2, 2020
A GAME-CHANGING SUPERBOWL. As the nation counts down the hours to tonight’s Super Bowl LIV, much continues to be made of the Hard Rock Stadium’s age, with one reporter calling the oldest stadium to host the game since 2013, “a bastion to the old NFL.” Truth is, the 33-year-old venue symbolizes the League’s long-standing commitment to the NEW.
HEARST | Tower Drone Tour
WHAT TOPS “TOPPING OUT?” Hearst marked the 10th anniversary of its Tower’s topping-out with a first-of-its-kind drone video tour, hosted by the Tower’s Pritzker-prize-winning architect, Lord Norman Foster.
“The fact that you’re using technology that didn’t exist 10 years ago to capture the building now, ten years on… that’s pretty symbolic.”
— Lord Norman Foster, Architect
HEARST | Positioning/B2B Campaign
STILL UNBOUND. Running 8 years after its inception, UNBOUND continues to assert Hearst Magazines’ leadership role—and the many ways it challenges “every notion of what a magazine company can be.”
HEARST | One Minute Mentor Series
PUNDITS & PIONEERS. Entrepreneurs & entertainers. ONE MINUTE MENTOR takes a moment with the variety of influencers who visit Hearst Tower—asking them to share their everyday wisdom. In real time. Real fast. With an infinite number of inspiring moments (searchable by personality or topic), it’s easy to get smarter. By the minute.