EXECUTIVE BRANDING
LORRAINE McGOWEN | Thought Leader Persona & Blog
Brand Persona, Personal Site, Content Strategy/Calendar/Development
Having helped reimagine Brand Communications agency, Evoke’s core disciplines—with an emphasis on Purpose, Thought Leadership (aka Executive Branding), and divergent thinking—the opportunity to build a leading diversity advocate’s personal brand (and ghostwrite her blog) seemed fated.
Opportunity: A Partner at Orrick, Herrington & Sutcliffe—and its D&I co-chair, Lorraine was looking for a larger audience with which to effect change.
Insights/Solution: Seizing on Lorraine’s ability to look at a legal matter from so many varied perspectives that she can—in essence—predict the future outcome was the seed of her Pathfinder persona (and Pathfinding blog). And as the global demand for divergent thinking grows, Lorraine’s content calendar has been envisioned as an ongoing call-to-action for women and people of color to “Be there in the future.”
SAMPLE POSTS:
February 12, 2020
I am an optimist. My career as a restructuring lawyer has been defined by a vision-seeking, entrepreneurial mindset (no matter how dire the legal and financial challenges). I’m excited whenever I see an opportunity to pull up others — and our digital age is full of them. Click to read full post.
May 14, 2019
At the dawn of every new era, I imagine people have looked at the forces at work around them and believed they were on the threshold of great transformation. Looking at today’s digital-driven global economy, I’m tremendously enthusiastic about this moment. I see possibilities unlike any before to affect lasting social and economic advancement. Click to read full post.
I am a pathfinder. My success as a restructuring partner at Orrick is dependant upon my, and my diverse team’s ability to see into the future to find the best strategies for returns and growth.
—Lorraine McGowen, Pathfinding.world