EMPLOYEE ENGAGEMENT/INTERNAL COMMUNICATIONS
VIACOM | Employee Revue Campaign
HOW MUCH DO EMPLOYEES DREAD ANNUAL REVIEW TIME One survey found 22% of millennials admitted to calling in sick rather than face a review. Why? Because they’re often associated with negative feedback. Truth is, employees are looking to improve themselves. I positioned process as key to their own advancement—encouraging self-reflection with site-specific, tongue-in-cheek messaging.
KIMBERLY-CLARK | Sales Meeting
ENSURING THE CEO’S STRATEGY is understood, retained, ownable AND scalable, the SPARQ Summit (Smart People Asking the Right Questions) will use questions as its delivery system—AND infuse the corporate culture with a new curiosity.
HEARST | Internal Communications Plan
BENEFITS (WITH NONE OF THE DOUBT). Preparing to announce a number of beneficial changes to its benefits plan, Hearst Sr. Management knew many employees would be suspect. So a massive communications effort began: with an employee survey to 1) identify 3 niche audiences; 2) glean insights into what they care about most; and 3) articulate 3 core Pillars (or values) that informed everything from our Annual Enrollment campaign (pictured) to communications from our numerous healthcare partners.
HEARST | Compliance Campaign
LET’S STAY IN THE LEED. Having written much of Hearst Tower’s “Green Leadership” messaging, I took great pride in working there. So, it was only natural that I’d appeal to employees’ “pride of place” to help encourage compliance.
HEARST | Change Management Campaign
THE PROJECT UNIFI change management campaign—launched with a company-wide effort to unify Hearst’s financial systems—spoke to employee reservations with a tagline that positioned them as instrumental to Corporation’s transformation.
HEARST LIVE | D2C & Internal Campaign
57th & WOW! With the September 2016 reveal of HearstLive—a 180-ft-long digital canvas at the corner of 57th & Eighth Ave.—nearing, a teaser campaign was developed to take advantage of growing employee curiosity as to why Hearst Tower’s street-level windows were hidden.
HEARST | Fitness Center Campaign
JOIN THE CLUB. Challenged with overcoming resistance to monthly fees, employee-targeted campaign for Hearst's state-of-the-art fitness club created office-wide buzz AND a 300% increase in enrollment in just 2 weeks.
HEARST | Talent Development Series
PUNDITS & PIONEERS. Entrepreneurs & entertainers. ONE MINUTE MENTOR takes a moment with the variety of influencers who visit Hearst Tower—asking them to share their everyday wisdom. In real time. Real fast. With an infinite number of inspiring moments (searchable by personality or topic), it’s easy to get smarter. By the minute.
CONAGRA | Meeting Concept/Branding
RECIPE FOR SUCCESS. Knowing that CONAGRA had then recently acquired Pinnacle Foods, and that its 2018 sales meeting would be the first official meeting of its senior teams, CO.LAB was envisioned as a kitchen/lab that would facilitate integration AND encourage collaboration.
HEARST | Recognition Program
UNBOUND RECOGNITION. Built on a brand platform of “Taking Magazines Further,” Hearst Magazines’ UNBOUND positioning extended to revenue-generating Beauty and Fashion content franchises, its inaugural upfront, UNBOUND ACCESS, and UNBOUND 360º, which recognized the best integrated marketing solutions of the year.