OUT-OF-HOME & INTERNAL CAMPAIGN

HEARST | HearstLive Launch Campaign

Part content platform, part digital canvas, HearstLive debuted at the corner of 57th & Eighth Ave. in September 2016 with a massive street party. Charged with creating  pre- and post-launch buzz, the campaign communicated 1) State-of-the-art, 2) Sharable & 3) Global—while driving to HearstLive.com to share content.

(And not satisfied to simply market HearstLive, I set out to monetize it—turning the 170-foot-long digital canvas into a native ad opportunity.)