I’m a twin. A native New Yorker. And a data-driven marketing & creative leader with a history (on both the client and agency sides) of big-picture thinking: driving efficiencies, empowering associates, and identifying new revenue streams. Turning insights into effective storytelling that generates deeper brand engagement, measurable results, and revenue.

For 12+ years, I enjoyed an unprecedented tenure as the in-house “voice” of HEARST. Increasing employee engagement. Developing go-to-market strategies for large content initiatives, launches, corporate divisions and many of its 360+ brands. Serving world-class advertisers with large-scale branded content solutions that generated $400+ MILLION IN REVENUE.

Prior to HEARST, I led the creative team in rebranding national retailer, NEW YORK & COMPANY (developing a cross-functional calendar that CUT EXPENDITURES BY 15%); and relaunched the iconic HALSTON brand, managing all marketing efforts for 22 licensees.

Passionate about consumer insights, user behaviors and trends—and one who considers context/community across every platform–I’ll take relevance over a fancy type treatment any day.

Today, everything is content. Content is a conversation. And I continue to think of inspired ways to keep brands at the center of it.

Capabilities

Advertising

Art Direction

Brand Voice

Brand Strategy

Brand Communications

Client/Agency Management

Content Marketing

Copywriting

Creative Concepting

Employee Engagement

Insights

Internal Communications

Naming

Operational Efficiencies

Video

Industries

Automotive

B2B & B2C

Beauty & Wellness

Cause-Related

Fashion & Retail

Food

Luxury

Media & Technology

Pharmaceutical

Travel & Hospitality