PURPOSE-DRIVEN PROGRAMS
L’ORÉAL PARIS | OCRF Initiative
THINKING OUTSIDE THE RFP to proactively pitch L’Oréal Paris a multi-channel program promoting their partnership with the Ovarian Cancer Research Foundation (OCRF), I proved the old adage, "Good ideas get funded." They not only bought it, they annualized it—to the tune of $3 Million!
Twenty20 | Personal Blog
LET’S SEE GOOD. TOGETHER. Launched Jan. 1, my personal blog, Twenty20 extended my “words matter” message to the blogosphere. “Deflection, dishonesty & distraction have left many bleary eyed,” my mission reads, “making it hard to see any positive or purposeful thing clearly. Twenty20 is the year—and the place—to help change that.”
HEARST | Purpose-Driven Narrative
I KNOW ALL ABOUT HEARST’S GOOD WORK—having spent a good part of my career there. So, when asked to write its new purpose-driven narrative, I knew it had to be equal parts pledge, rallying cry, and sermon. After all, if you want to move society to action, you’ve got to move employees first. Can I get an amen?
LITERACY PARTNERS | Capital Campaign
A CAPITAL IDEA. Created to "Improve lives, one letter at a time,” the ALPHABET PROJECT capital campaign invited NY-based corporations to sponsor a letter of the alphabet—and raised $800,000!
D&I THOUGHT LEADER Persona & Blog
A PARTNER AT ORRICK, HERRINGTON & SUTCLIFFE—and its D&I co-chair—Lorraine McGowen was looking for a larger audience with which to effect change. Articulating her Pathfinder persona—which is dependent upon her team’s collective ability to see into the future—was key to finding her blog’s voice.
HEARST | eBay/True Earth Initiative
A HEARST FIRST. An unprecedented multi-channel program across all 15 of its magazine titles, Hearst’s 30 DAYS OF GREEN eBay partnership educated 170 million readers and online visitors about the green value of “shopping used,” while protecting one acre of rainforest for each of the first 250,000 people who took its Green Team Challenge.