PURPOSE-DRIVEN PROGRAMS & INITIATIVES
L’ORÉAL PARIS | Annualized Non-Profit Partnership Program
Custom Print Units, Digital, Video, E-Mail, In-Store
Opportunity: “The idea creates the budget,” declares Hearst Magazines’ President, Marketing & Publishing Director, Michael Clinton. “Bring [your client] a great idea, and a great idea will get funded”—as was the case here.
Looking beyond L’Oréal’s annual “scale” RFP, we proactively conceived and pitched a program to drive awareness of their Ovarian Cancer Research Foundation (OCRF) partnership.
Strategic Approach & Results: We secured unprecedented access to Editors by creating a campaign that appealed to their charitable natures—making the program a veritable no-brainer for L’Oréal’s Sr. Management. Uniquely contextual and disruptive, it proved the adage that "Good ideas get funded," was annualized for the next three years (incorporating spokesperson, Kerry Washington in year two), and generated $3 MILLION IN REVENUE.
(Hover over image for copy)
(O. The Oprah Magazine)
FOR A MOMENT, STOP READING THIS INSPIRING ISSUE… AND BE INSPIRED BY A DIFFERENT ISSUE.
Helping to better the lives of others, brings out the best in each of us. And sometimes hope can be the perfect accessory.
With the creation of the exclusive silver “Color of Hope” bracelet, L’Oréal Paris gives you a unique opportunity to support the Ovarian Cancer Research Fund, the leading non-profit organization dedicated to advancing research, raising awareness, and finding a cure for ovarian cancer.
Be part of a dazzling sisterhood. Log on www.lorealparisusa.com to purchase your own bracelet for only $24.95. And see how one piece of jewelry can reveal another facet of you.
The L’Oréal Paris “Color of Hope” Bracelet. Because You’re Worth It.
(Marie Claire)
FOR A MOMENT, STOP READING ABOUT SKIRT LENGTHS… AND GO TO SOME SIMPLE LENGTHS TO HELP OTHERS.
Nothing is more stylish than being part of a worthy cause. After all, a caring heart is one of life‘s most timeless accessories.
With the creation of the exclusive silver “Color of Hope” bracelet, L’Oréal Paris gives you a unique opportunity to support the Ovarian Cancer Research Fund, the leading non-profit organization dedicated to advancing research, raising awareness, and finding a cure for ovarian cancer.
Be part of a dazzling sisterhood. Log on www.lorealparisusa.com to purchase your own bracelet for only $24.95. Hope. It’s the new black.
The L’Oréal Paris “Color of Hope” Bracelet. Because You’re Worth It.
(Redbook)
FOR A MOMENT, STOP READING ABOUT BEAUTY… AND DECIDE TO DO SOMETHING BEAUTIFUL.
It’s in helping others that out true beauty is revealed. It’s in celebrating our shared strength and comforting each other in weakness.
With the creation of the exclusive silver “Color of Hope” bracelet, L’Oréal Paris gives you a unique opportunity to support the Ovarian Cancer Research Fund, the leading non-profit organization dedicated to advancing research, raising awareness, and finding a cure for ovarian cancer.
Be part of a dazzling sisterhood. Log on www.lorealparisusa.com to purchase your own bracelet for only $24.95. It’s your chance to do something beautiful. And look beautiful doing it.
The L’Oréal Paris “Color of Hope” Bracelet. Because You’re Worth It.
REDBOOK with Editor-in-Chief, Stacy Morrison (in-book unit shown closed and open)
MARIE CLAIRE with Editor-in-Chief, Joanna Coles
O, THE OPRAH MAGAZINE with Editor-at-Large, Gayle King