PUBLICATIONS & ANNUALS
Hearst One Hundred Twenty-Five
An Excercise in Succintness. To mark its milestone anniversary, Hearst was intent on creating a historical portrait in pictures—calling on a vast library of images by everyone from Avedon to Rauschenberg. And leaving me to tell its story using picture captions alone.
Hearst Tower: A Landmark Partnership
“More than anything else we’ve done, Norman Foster’s Tower has become our signature,” declares former Hearst CEO, Frank Bennack, in my ghostwritten forward for a commemorative book marking the 10th anniversary of his Hearst Tower. (Proving I’m as comfortable speaking FOR Sr. Management as to them.)
![Title, CEO’s Memoir“[While] it’s not currently fashionable to make the case for the high road,” Bennack says, “It’s quicker, with a better view along the way, and more satisfaction at the summit.” Knowing the memoir’s title had to capture this gener…](https://images.squarespace-cdn.com/content/v1/5faf29cb2624f40e727d62c7/1606100783352-MTDW0HANZVQ5RNLVE56X/Slide1.jpg)
Title, CEO’s Memoir
“[While] it’s not currently fashionable to make the case for the high road,” Bennack says, “It’s quicker, with a better view along the way, and more satisfaction at the summit.” Knowing the memoir’s title had to capture this generous, no-nonsense philosophy, I found that his credo, “Leave Something on the Table” (the key, he says, to his successful negotiations to acquire ESPN), did the job perfectly.
Hi-Def Annual Report
With the challenge to reinvent Hearst’s annual year after year, 2013’s tabloid-sized HI-DEF mimicked magazine media’s highly-engaging front-of-book and editorial “well”—while highlighting the biggest stories from among the Corporation’s 360+ brands.
24/7 Convergence Annual Report
The Time was Right to Talk “Time.” 2014 was the year that Hearst’s diverse businesses converged with the course of time at every interval, revolutionizing the way the world interacts with entertainment, information, and Hearst itself. And our Annual’s chapters explored that convergence in “525,600 Minutes,” “Real-time,” and more.