PUBLICATIONS & ANNUALS
Hearst One Hundred Twenty-Five
To mark its milestone anniversary, Hearst was intent on telling its extraordinary story in pictures—calling on a vast library of images by everyone from Avedon to Rauschenberg. My challenge? To tell that story using picture captions alone. An excercise in succintness if there ever was one.
"I think of it as the anniversary edition of a special magazine. I couldn’t be prouder of it, and the people who created it. And I have no doubt of this: 125 years is only the beginning."
—Frank A. Bennack, Jr., Executive Chairman & Former CEO, Hearst
CAPTION: The bold look and pronouncements of Diana Vreeland (“Never fear beeing vulgar—just boring!”) made her a legend. And the can-do optimism and “Let’s live” attitude of Olive Oyl have made her an icon for females since her 1919 King Features debut.
CAPTION: Hearst has always celebrated the multi-faceted woman (like Jane Fonda). And in the ‘70s and ‘80s a new breed was born: the American female designer. Vera Wang and Donna Karan are two originals who “grew up” on Hearst’s pages. Want commented on the timing of ELLE’s anniversary party, exclaiming, “Twenty-five years for ELLE… 25 for Donna… 20 for me… 2010 is a big year!”