B2B CAMPAIGNS & BRAND COMMUNICATIONS
HEARST | 125th Anniversary Campaign
HEARST marked its 125th anniversary with advertising, a book, a documentary and internal communications that positioned it as “forward thinking with a history of adapting to media’s changes.
Elements:
Print & Digital Ads
Tower Banner Signage
Interactive Online Annual Letter
Employee Promotions
Commemorative/Limited Edition Book, Hearst One Hundred Twenty-Five
Documentary, “Citizen Hearst”
WE BELIEVE CONTENT THAT MOVES THE WORLD FORWARD should always move us first. Is it valuable? Trusted? Entertaining? Informative? Are we telling the stories you can’t wait to hear? Is it on our screens because it’s on your mind? These will always be Hearst’s criteria. It’s why we first brought color to comics a century ago. Why we first explored cable’s possibilities with A&E and Lifetime. And why the Houston Chronicle readers are now free from wi-fi constraints with our download and go” iPad feature. It’s why—as one of the world’s largest magazine publishers– we speak to people’s lives with 300 editions in over 35 languages. Why Fitch Ratings’ unique local-market emphasis helps the world invest with confidence. And why ESPN viewers will soon be able to participate in on-screen polls during live broadcasts.
With more than 200 businesses in 100 countries, it’s no surprise that Hearst connects in new, endless ways. Remaining true to our word… and your world.
HEARST. Media That Moves the World
Triptychs of personalities associated with Hearst evolved into its "That how Hearst Stays Original” campaign.
The HEARST @ 125 Annual Review offered 4 different ways for users to interact with its content
Hearst One Hundred Twenty-Five was envisioned as a dazzling visual history of the corporation—challenging me to tell its story using picture captions alone.
CAPTION: The bold look and pronouncements of Diana Vreeland (“Never fear beeing vulgar—just boring!”) made her a legend. And the can-do optimism and “Let’s live” attitude of Olive Oyl have made her an icon for females since her 1919 King Features debut.
CAPTION: Hearst has always celebrated the multi-faceted woman (like Jane Fonda). And in the ‘70s and ‘80s a new breed was born: the American female designer. Vera Wang and Donna Karan are two originals who “grew up” on Hearst’s pages. Want commented on the timing of ELLE’s anniversary party, exclaiming, “Twenty-five years for ELLE… 25 for Donna… 20 for me… 2010 is a big year!”