EMPLOYEE ENGAGEMENT

HEARST | Fitness Center Campaign

Desk Drop Post Cards | Elevator Monitor Ads

Challenge/Approach: Raising awareness while overcoming possible reistance to monthly fees, employee-targeted campaign used a “we get you” tone, citing a variety of industry- and Tower-specific benefits to belonging to an on-site gym.

Results: Campaign generated office-wide buzz and a 300% increase in enrollment in just 2 weeks. (Plus, post cards could still be seen on bulletin boards years later.)

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