EMPLOYEE ENGAGEMENT/INTERNAL COMMUNICATIONS
HEARST | Employee Recycling Compliance Campaign
Elevator Monitors, Pantry Signage, Recyling Bin & Mirror Clings
Challenge: Having to rinse bottles made compliance with new laws more time consuming. But $1,000 fines if one didn’t made it a must!
Insights & Solution: Having written much of Hearst Tower’s “Green Leadership” messaging, I took great pride in working there. So, it was only natural that I’d appeal to employees’ “pride of place” to help encourage compliance.
Pantry signs reminded employees that Hearst Tower was New York’s first LEED Gold- then Platinum-certified skyscraper.
Cafeteria Signage
Elevator Monitor
Elevator Monitor
Recycling Bin Decal