EMPLOYEE ENGAGEMENT
VIACOM | Employee Annual Review Campaign
Challenge: How much do employees dread annual review time? In one survey, 22% of millennials admitted to calling in sick rather than face a review. Another showed that 30% of reviews end up decreasing performance. Why? Because they’re often associated with negative feedback. Or a threat to employees’ self-worth, going against everything reviews are meant to do.
Insights & Solution: Truth is, employees are looking to improve themselves. I positioned process as key to their own advancement and encouraged self-reflection with a tongue-in-cheek (VS corporate) tone and messaging specific to high-traffic spots within the workplace.
Mirror decals spoke to the opportunity to be your best advocate—countering notions that reviews are inherently negative
Employee Bathroom Mirror Decals
Messaging specific to high-traffic spots—like elevators
Breakroom Window Cling