B2B CAMPAIGNS & BRAND COMMUNICATIONS
GLOSS GENIUS | Early-stage Startup Brand Voice
Danielle Cohen-Shohet co-founded the all-in-one software platform, GLOSS GENIUS, to help beauty professionals build loyalty, stay fully booked, and focus on analytics to grow their business—envisioning the platform as GLOSS, the owner’s right-hand.
Brand exploratory started with identifying the most important characteristics common to all great personal assistants. This helped us further identify Brand Traits, the Brand Persona (defined by three archetypes: Confidant, Administrator & Beauty Insider), and finally, those things the three archetypes would do and NOT do—which informed personal assistant, GLOSS’ voice (and all site copy).
Surveyed BETA users told us they wanted their assistant to be “the brains” so they could focus on “the beauty part”—which led to the tagline, “The Brains Behind Beauty.” While insights into what mattered to users most (i.e., being able to take Saturdays off was a key measure of success) allowed GLOSS to “speak” to them like a knowing confidant.
THE MEASURE OF A GREAT ASSISTANT
They say you’re only as good as your assistant—and GLOSS is good! To develop taglines and copy for site, considered those traits universally recognized as key to top assistants.
Anticipates Your Needs. Does preparation for client meetings knowing you don’t always have the time.
Knows What’s on Your Plate. They know all that you’re dealing with and what’s critical to your success
A 2nd You. They treat your business like it was their own.
Fills in Your Gaps. They take care of those things you always shuffle aside whether it’s returning phone calls, paperwork or other administrative tasks.
Keeps You on Track. A good assistant prompts you when a meeting or other commitment is approaching.
Makes You Look Good. Improves the look of your sales materials and acts as your grammar police.
Puts Out Fires. Looks at what problems are coming up and suggests ways to solve them
THE ALL-IN-ONE SOLUTION FOR TOP BEAUTY PROFESSIONALS
Be your own boss, grow your business, maximize your income and stay in control -- with automated appointment scheduling, next-day payments, client management and built-in marketing tools.
ROCK YOUR RELATIONSHIPS
We know your clients are everything to you. AND that you can’t always stay on top of them. Did they just go through a break up? Do they have kids? Or favorite products? GLOSS automatically saves their history—and sends it to you before every appointment. Giving you a genius way to keep relationships personal… and clients coming back.
READY TO STOP WORKING SATURDAYS?
BUILD LOYALTY. GLOSS creates beautiful follow-up messages & engages clients with interesting content.
STAY FULLY BOOKED. GLOSS increases bookings up to 35% by encouraging clients to share you on social & reminding them when to come back.
FOCUS ON WHAT YOU LOVE. GLOSS creates smart analytics & reports that give you just the numbers you need. So you can stick to the beauty part.
GLOSS WORKS 24/7, SO YOU DON’T HAVE TO.
WE MAKE YOU LOOK GOOD
Wow clients with a luxurious, customized booking experience that will make them feel special—and want to book you again and again. Your website remembers clients so they can book you in seconds, 24/7 (yes, even while you sleep). And looks so great on mobile, it’s like having your own personal app.
WE'LL CRUNCH THE NUMBERS
We’ve worked with industry experts to find out which numbers you need to be successful and put these numbers into easy-to-understand reports. Know how you’re doing. Where you’re heading. And what you need to change… with just a tap. Now, that’s genius.
