B2B CAMPAIGNS & BRAND COMMUNICATIONS
HEARST | 24/7 CONVERGENCE Annual Report
Charged—as we were every year—with finding a unique way to tell the story of Hearst’s year that was, the time was right to talk “time.” 2014 was the year that Hearst’s diverse businesses converged with the course of time at every interval, revolutionizing the way the world interacts with entertainment, information, and Hearst itself. And our Annual’s chapters explored that convergence in “525,600 Minutes,” “Real-time,” and more.
525,600. What’s in a number? Hearst lets the stats tell the story of its scope and influence during every one of the year’s 525,600 minutes.
REAL-TIME RETAILING
Swirl Networks, a Hearst Ventures investment, is changing the style of retail, one mobile user at a time. The leading proximity-based mobile marketing platform provider helps large, predominantly retail-focused brands, including Lord & Taylor and Urban Outfitters, foster real-time interaction with customers. No more searching for paper coupons, online discount codes or product reviews—retailers use Swirl “beacons” deployed in their stores to trigger delivery of relevant content and offers to shoppers’ smartphones, based on their specific location within the store.
IN REAL TIME. With real-time innovations for real life, Hearst brands continued to be where the audience lives. When they wake up, and wind down. Whether they want to plug in, or unplug.