MPA Campaign — JASON McKEE

B2B CAMPAIGNS & BRAND COMMUNICATIONS

ASSOCIATION OF MAGAZINE MEDIA | Ad Campaign

Print/Digital Ads, Out-of-Home, Micro-site

WINNER, 2017 Big Apple Award, PR Association of America

WINNER, 2018 Insight Award, FIPP/The Network for Global Media

With three out of four Americans falling for fake headlines, the time was right to tout magazine media's unmatched credibility, engagement and trust (online, in print, on mobile & video) in a campaign customized to speak to its biggest ad categories (i.e. beauty, pharma & automotive) and estimated to reach 75% of all adults in the U.S.

CAN YOU BELIEVE WHAT YOU READ?In print, online, on mobile or video, magazine media delivers the expertly researched, written and produced content you trust in the safe environment you deserve. Magazine Media. Better. Believe it. — **CAN YOU BELIEVE WHAT YOU READ?**
**In print, online, on mobile or video, magazine media delivers the expertly researched, written and produced content you trust in the safe environment you deserve.**
**Magazine Media. Better. Believe it.**

“Better. Believe it.” message extended to digital ads, conference branding & app; and the windows of Hearst Tower.

(Hover over ads for copy.)

IS EVERY REAL-TIME STORY REAL?The race to post, tweet and chat every minute has made it hard to know what’s real. And it’s making magazines matter more than ever. Truth is, people believe in magazine brands more than any other media. They even value… — **IS EVERY REAL-TIME STORY REAL?**
The race to post, tweet and chat every minute has made it hard to know what’s real. And it’s making magazines matter more than ever. Truth is, people believe in magazine brands more than any other media. They even value the ads more.
In print, video, online or mobile—magazines don’t create more clutter, they cut through it. Trust us.
**MAGAZINE MEDIA**
**Better. Believe It.**

DO YOU STEER CLEAR OF BAD CAR ADVICE?Let’s put the brakes on believing random reviews and self-proclaimed car experts. It’s magazine brands that fuel our obsession for expertly conducted test drives and authoritative safety news—whether in print, on… — **DO YOU STEER CLEAR OF BAD CAR ADVICE?**
Let’s put the brakes on believing random reviews and self-proclaimed car experts. It’s magazine brands that fuel our obsession for expertly conducted test drives and authoritative safety news—whether in print, online, on mobile or video.
With content that’s more trusted and an audience more likely to purchase a new vehicle, you just get more mileage out of magazines.
**MAGAZINE MEDIA**
**Better. Believe It.**

CAN YOU BELIEVE WHAT YOU READ?With fake news leaving most Americans confused about even the basic facts, magazine media keeps it real. Whether in print, online, on mobile or video, people trust it to be expertly researched, written and fact-checked.… — **CAN YOU BELIEVE WHAT YOU READ?**
With fake news leaving most Americans confused about even the basic facts, magazine media keeps it real. Whether in print, online, on mobile or video, people trust it to be expertly researched, written and fact-checked. No wonder magazine readers are more engaged and more likely to recommend advertised products.
It’s a fact—being real matters.
**MAGAZINE MEDIA**
**Better. Believe It**

ARE ALL EXPERTS WORTH BELIEVING?When it comes to influencers, magazine editors are the originals. No one knows their stuff—or YOU—better. Their authentic, authoritative content makes magazine media more trusted than any other. No wonder its print, o… — **ARE ALL EXPERTS WORTH BELIEVING?**
When it comes to influencers, magazine editors are the originals. No one knows their stuff—or YOU—better. Their authentic, authoritative content makes magazine media more trusted than any other. No wonder its print, online, mobile and video audience has grown to 1.8 billion.
Experts you can trust. That’s something to believe in.
**MAGAZINE MEDIA**
**Better. Believe It.**

BEEN FOOLED BY FAKE CONTENT?With 75% of us falling for fake headlines, we deserve better. Fact is, people believe magazine media more than any other. Whether in print, online, on mobile or video—it provides expertly researched, written and relevant … — **BEEN FOOLED BY FAKE CONTENT?**
With 75% of us falling for fake headlines, we deserve better. Fact is, people believe magazine media more than any other. Whether in print, online, on mobile or video—it provides expertly researched, written and relevant content in a safe environment.
You can trust magazine brands to keep it real.
**MAGAZINE MEDIA**
**Better. Believe It.**

CAN SHARING BEAUTY TIPS GET UGLY?With self-appointed influencers coming and going, beauty magazine brands have never looked so good. Magazine media’s expert, authoritative content is more trusted, engaging and motivating than any other. No wonder it… — **CAN SHARING BEAUTY TIPS GET UGLY?**
With self-appointed influencers coming and going, beauty magazine brands have never looked so good. Magazine media’s expert, authoritative content is more trusted, engaging and motivating than any other. No wonder its print, online, mobile and video audience has grown to 1.8 billion.
Advice you can feel confident about is a beautiful thing.
**MAGAZINE MEDIA**
**Better. Believe It.**

HUNGRY FOR FOOD TIPS YOU CAN TRUST?In the era of half-baked blogs, more Americans than ever are trusting meal-time to magazine brands.In print, online, on mobile and video, they serve up triple-tested recipes and verified diet tips. No other media i… — **HUNGRY FOR FOOD TIPS YOU CAN TRUST?**
In the era of half-baked blogs, more Americans than ever are trusting meal-time to magazine brands.
In print, online, on mobile and video, they serve up triple-tested recipes and verified diet tips. No other media is more trusted, motivating or engaging. With an audience of 1.8 billion (and growing), magazine media delivers the authority and safe environment everyone hungers for.
**MAGAZINE MEDIA**
**Better. Believe It.**

SICK OF PHONY HEALTH EXPERTS?When searching for real health advice, you shouldn’t have to trust your gut. Trust magazine brands instead.Whether in print, online, on mobile or video, people believe magazine media more than any other. No wonder it dri… — **SICK OF PHONY HEALTH EXPERTS?**
When searching for real health advice, you shouldn’t have to trust your gut. Trust magazine brands instead.
Whether in print, online, on mobile or video, people believe magazine media more than any other. No wonder it drives more healthcare and pharmaceutical actions. With its expert content and safe environment, you don’t have to be a doctor to see that magazines make everyone feel a whole lot better.
**MAGAZINE MEDIA**
**Better. Believe It.**

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