PUBLICATIONS & ANNUALS
HEARST ONE HUNDRED TWENTY-FIVE Commemorative Book
HEARST marked its 125th anniversary with announcement ads, a book, documentary, interactive digital Annual Letter, and internal communications that positioned it as “forward thinking with a history of adapting to media’s changes.”
The book was envisioned as a historical portrait in pictures—calling on a vast library of images by everyone from Avedon to Rauschenberg. And leaving me to tell its story using picture captions alone.
"I think of it as the anniversary edition of a special magazine. I couldn’t be prouder of it, and the people who created it. And I have no doubt of this: 125 years is only the beginning."
— Frank A. Bennack, Jr., Executive Chairman & Former CEO, Hearst
CAPTION: The bold look and pronouncements of Diana Vreeland (“Never fear beeing vulgar—just boring!”) made her a legend. And the can-do optimism and “Let’s live” attitude of Olive Oyl have made her an icon for females since her 1919 King Features debut.
CAPTION: Hearst has always celebrated the multi-faceted woman (like Jane Fonda). And in the ‘70s and ‘80s a new breed was born: the American female designer. Vera Wang and Donna Karan are two originals who “grew up” on Hearst’s pages. Want commented on the timing of ELLE’s anniversary party, exclaiming, “Twenty-five years for ELLE… 25 for Donna… 20 for me… 2010 is a big year!”