ACTIVATIONS, VIDEOS & BLOGS
HEARST | Hearst Tower Drone Tour
As New York City’s first LEED Gold- then Platinum-certified skyscraper, Hearst Tower ushered in numerous technological advancements. Marking the 10th anniversary of its “topping out” called for something equally forward-thinking.
Hosted by the Tower’s Pritzker-prize-winning architect, Lord Norman Foster, this first-of-its-kind drone video tour featured never before seen views of the company’s landmark headquarters.
“The fact that you’re using technology that didn’t exist 10 years ago to capture the building now, ten years on… that’s pretty symbolic.”
— Lord Norman Foster, Architect, Hearst Tower
“It’s one thing to walk through the door and see the space,” says Foster, “but quite another to move through it.”