B2B CAMPAIGNS & BRAND COMMUNICATIONS
SEVENTEEN/Research & B2B Campaign
Challenge: While young women were spending a remarkable $160 billion a year, Seventeen knew that was only 1/2 the story.
Solution: Challenging advertisers’ assumptions, its research study and campaign affirmed the teen market's true power and influence. And proved that while others “talk fashion,” Seventeen sells it.
(Hover over ads for copy.)
DRIVES THE FAMILY CAR. (AND THE BUYING DECISIONS.)
From dressing rooms to salad dressing, entertainment to electronics, the Seventeen reader is today’s most powerful influencer.
She sells her friends on the brands she loves AND drives her family’s spending. And no one drives her to retail like Seventeen. In fact, a recent promotion in a single issue drove $1.5 million in sales at two retail chains.
To make sure 6.3 million young women “spend” their teen years with your brand, call Jayne Jamison, VP/Publisher at 917-934-6601.
Life begins at Seventeen.
SHE’S NOT BUYING YOUR IDEA OF TEENS.
(BUT BUYING EVERYTHING ELSE.)
If you think teens are fickle, think again.
Our readers spent nearly $5 billion on fashion and accessories last year. Nearly $2 billion on watches and jewelry. Nearly $1 billion on footwear. They are building not just wardrobes, but brand loyalties, and they’re doing it through the aspirational and accessible pages of Seventeen.
With more discretionary income than ever before, the Seventeen reader is today’s most powerful brand advocate. To make sure 6.3 million young women “spend” their teen years with your brand, call Jayne Jamison, VP/Publisher at 917-934-6601.
Life begins at Seventeen.
BOUGHT $400 WORTH OF BEAUTY PRODUCTS.
(AND SOLD HER FRIENDS ON $1,200 MORE.)
11 million readers are heavy users of hair products. 6.5 million are heavy users of skin care products. 5 million are heavy users of color cosmetics.
Seventeen readers dished out over $1 billion on fragrances last year and dished out advice on their favorite brands. They make Seventeen their beauty bible… and that makes Seventeen the #1 teen title in ad pages, in circulation AND in newsstand growth.
Seventeen is where 6.3 million teens turn to to discover their favorite brands. And get turned into true brand loyalists. To make sure these young women “spend” their teen years with your brand, call Jayne Jamison, VP/Publisher at 917-934-6601.
Life begins at Seventeen.